The Ethno Grace brand was created by Ukrainian designer Oleg Prykhodko at the intersection of technology, art and ethnic culture.
The idea was born during experiments with artificial intelligence and generative art. Creating digital clothing models inspired by Ukrainian and world ornaments, Oleg saw that these images could become a real collection.
Thus, Ethno Grace appeared - a brand that combines ancient symbols, ethnic embroidery and modern clothing.
Each product has a meaning: ornaments carry cultural memory, the power of traditions and the energy of ancestors, but presented in a modern, bold style.
In 2026, the brand took an important step - the Ethno Grace collection was presented on the fashion week in Milan, one of the main centers of world fashion. This became a symbol of the fact that Ukrainian culture, symbolism and aesthetics can sound on the international stage.
Ethno Grace is not just clothes.
This is a dialogue between tradition and the future.